Considered one of the world’s foremost experts on Gen Y or, “Millennials,” and Gen Z trends, consumer behaviors and preferences, Jamie Gutfreund is recognized internationally for helping business leaders move beyond data-driven analyses to provide a more tangible understanding of the why behind this young generation’s desires, attitudes and actions.
In her role as Chief Strategy Officer for The Intelligence Group (IG), a division of the Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, Jamie’s provocative presentations and consulting efforts have provided insights and inspiration for a wide variety of leading companies and brands including Microsoft, Google, IBM, The Walt Disney Company, Red Bull, Victoria’s Secret, Elle magazine and Coty. Through her understanding of the evolving modern-day consumer, Jamie guides the efforts of CMOs and CEOs to develop and enhance innovative products, break-through marketing and digital strategies, and forward-thinking HR programs that improve and sustain engagement for both employees and consumers. In addition to placing current generational and cultural developments into their relevant business contexts, Jamie frequently serves as a bridge to Silicon Valley, helping innovative technology companies and entrepreneurs form strategic partnerships with global brands.
An early pioneer in digital content, marketing and entertainment, Jamie worked for Microsoft, Expedia, and Prodigy developing original content and business strategies for clients, brands, and entertainment partners. She also served as a business development executive focused on international marketing for Saatchi & Saatchi in London, where she led campaigns for Lufthansa, Procter & Gamble, and the Summer Olympics in Barcelona.
Jamie is a mother of two (one Gen Y, one Gen Z) and currently resides in Los Angeles.
"Without fail, Jamie left her audience captivated, amused, and eager to interact with her more. I was so impressed with Jamie's ability to present, that I asked her to keynote and emcee Curalate's first conference to over 100 of our most important clients and partners. I could not have been happier with her performance on such an important stage."- CEO and Co-Founder, Curalate
"Jamie has been a driving force behind a lot of the solutions-based insights ELLE has delivered to our clients in the last few years. Jamie is a dynamic and knowledgeable presenter and has engaged every ELLE staffer and senior-level client she's been in contact with... and genuinely makes operating at such a high level look easy!"- Brand Development Director, ELLE/ELLE.com