Trey Ratcliff is a photographer, artist, writer and adventurer. Each day, Trey posts a new photo to his website StuckInCustoms.com, which receives over half a million monthly page views. Trey has over 13 million social media followers via Google+, Pinterest, Facebook and Twitter. His photos and stories capture the beauty of exotic travel destinations and the humor of bizarre situations he often finds himself in. There is always something new, unexpected and beautiful to see.
Trey is best known as a pioneer in HDR photography. Chris Anderson from TED called Trey a “pioneer of HDR photography.” HDR stands for High Dynamic Range, a technique whereby multiple levels of light are captured for a particular scene and then combined into a single photograph. The resulting images are richly detailed and more closely resemble what you recall of the scene in your mind.
Trey’s photo, Fourth on Lake Austin, was the first HDR photograph to hang in the Smithsonian. He has been featured on ABC, NBC, CBS, FOX and the BBC, and his photos have accumulated about 14 billion views. His best-selling book, A World in HDR sold out on Amazon in the US, UK, Canada, and Australia. Using a unique teaching style based on curiosity and discovery, Trey has taught hundreds of thousands of people the secrets to his photography techniques.
Trey grew up blind in one eye, which changed the way he has come to experience and visually map the world. This, combined with his degree in computer science and math, has shaped his unique, algorithm-like, approach to capturing a scene that evokes more palpable memories.
Trey is also a successful entrepreneur. His endeavors include popular iOS and Android apps such as 100CamerasIn1, Stuck On Earth and Photo Voyages. In addition he launched Flatbooks.com, which is a rapidly growing eBook publisher. Trey’s most recent business, The Arcanum, is a online education platform that provides the most personal way to level up your skills.
"Trey gave an excellent speech for our Authors@Google program, highlighting his thoughts on creativity, technology, and photography. His video was among the Top 5 new videos for our Authors@Google YouTube Channel in 2010."- Director, Google
"Trey’s pictures are a daily source of inspiration for me. I can’t count the times that I’ve gotten stuck in my writing and, as I sit there staring at my computer screen desperately trying to think of the next idea, the screensaver kicks in with one of Trey’s images, and the shapes and colors triggered something in me that got me to the next note…"- Hans Zimmer, Composer, The Lion King, Gladiator, Batman, Inception